Job Description
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
- BSc or MSc degree in a quantitative, test-driven field of education
- 2+ years of working experience with SEO
- A track record of at least 2 successfully implemented SEO projects
- Solid working experience with an knowledge of Google Analytics (a Google Analytics certificate is a must)
- Working knowledge of HTML, CSS, and JavaScript development and constraints is essential
- Solid understanding of performance marketing, conversion, and online customer acquisition, ranking factors and search engine algorithms
- Fluency in written and spoken English is a must
- Professional attitude towards work, high level of ownership and organization as well as willingness to take initiative and organize own tasks are the personal qualities that would fit our company culture best
- Experience with A/B and multivariate experiments would be a plus
