Plans, implements and controls programs (including the Multi-channel Engagement (MCE) initiatives) to increase market penetration and profitability for a range of products/services.
Develops product positioning and growth strategy.
Designs and implements MCE campaigns following company MCE framework & maximizing the re-use of existing materials and localize regional best practices.
In-scope virtual channels include: web conferences, webcast, newsletter, Veeva approved emails, web portals and 3rd party website and all other possible owned or 3rd party digital channels.
Launches new products on the market or existing products on new markets and initiates training for the sales force.
Acts as an interface between product development and the field sales force by recommending modifications of assigned ranges of products/services.
Liaises with advertising or direct marketing whilst promotional material is being produced.
Ensuring budget is within the plan.
Participate in access issues if appropriate.
Participate in forecasting and adjusting the objectives.
Cooperates with Customer operation team on CRM activities for MCE purpose (manage records, keep data integrity, segment building reports)
Requirements
University degree.
Strong business development, negotiation, and influencing skills.
Excellent communication skills.
Executive level presentation skills.
Ability to understand complexities of markets, products, relationships, and the industry.
Ability to think strategically.
Ability to handle multiple projects simultaneously.
Ability to deal with changing priorities to complete tasks in a short period of time.
Exceptional organizational and time management skills.
A strong professional work ethic.
Business English (Written & Oral) fluency.
Company offers
Competitive salary from 2900 EUR gross.
Health insurance.
All needed working tools.
Opportunity to work in a leading Company.
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