2025-01-23 11:16:08
2023-02-22 15:25:07

Email Marketing Manager

CVMarket.lt klientas
5000 - 7000 €/m Gross
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Job Description

  • Taking full ownership of email marketing strategy, execution, optimization, and revenue performance;
  • Building and optimizing customer lifecycle journeys, including onboarding, retention, churn recovery, failed payment recovery, referral, quiz, and personalized campaigns;
  • Creating segmented email campaigns tailored to different customer audiences and business objectives;
  • Ensuring all email templates and campaigns maintain strong brand consistency across messaging and visual communication;
  • Running continuous experiments across offers, campaign structures, designs, segmentation, and customer journeys to identify growth opportunities;
  • Collaborating closely with Meta and Google Ads teams to maximize the value of paid traffic through better audience targeting, creatives, landing pages, and lifecycle communication;
  • Analyzing email marketing KPIs and revenue performance to identify optimization opportunities and drive measurable business impact.

Requirements

  • Proven experience owning email marketing performance in a SaaS or DTC environment, with demonstrated impact on business results;
  • Strong understanding of revenue-driven email marketing principles and customer lifecycle strategy;
  • Experience creating and optimizing automated customer journeys, including onboarding, retention, recovery, personalization, or similar flows;
  • Strong copywriting and visual communication skills with the ability to maintain brand consistency;
  • Data-driven mindset with hands-on experience running A/B tests and making decisions based on performance insights;
  • Experience collaborating with paid marketing teams and understanding how email contributes to overall acquisition and retention strategy;
  • Experience working with email marketing platforms such as Klaviyo, Omnisend, Iterable, ActiveCampaign, or similar tools (Klaviyo experience would be a strong advantage);
  • Curiosity and ownership mindset with a drive to continuously identify new growth opportunities.

Company offers

  • Flexible working model with the opportunity to work remotely;
  • Equity package allowing you to share in the company’s long-term success;
  • Private health insurance;
  • Workout sessions with a personal trainer / sports benefits;
  • Daily office-provided lunch;
  • Opportunity to have full ownership of a high-impact marketing channel with direct influence on company revenue growth;
  • Fast-paced international environment where experimentation, ownership, and measurable results are highly valued.