Growth Innovation Manager

Join Pulsetto as our Growth Innovation Manager. Think like an internal founder to discover, validate, and build the next growth engines of the company. ?

This is a non-traditional marketing position focused strictly on innovation and strategic expansion. Rather than managing existing channels or optimizing established campaigns, your primary mission will be to identify, validate, and scale net-new opportunities that drive revenue, operational efficiency, and competitive advantage.

Operating with the strategic mindset and autonomy of an internal founder, you will continuously evaluate emerging acquisition channels, international markets, strategic partnerships, AI technologies, and novel business models. This role is designed for a highly proactive professional who excels at turning high-level growth concepts into measurable business results.

Your Day-to-Day

• Discover New Growth Channels: Identify and test emerging acquisition channels ahead of the market. Launch and validate new traffic sources across creator ecosystems, podcasts, affiliate networks, AI search, communities, referral programs, marketplaces, and new advertising platforms.
• Expand Into New Markets: Conduct rigorous research to evaluate international expansion opportunities, build comprehensive market-entry business cases, and define localization and distribution strategies.
• Build New Revenue Streams: Develop strategic growth initiatives outside of traditional marketing channels, exploring B2B models, retail placements, marketplace opportunities, and ecosystem monetization strategies.
• Execute Lean Experimentation: Formulate clear growth hypotheses, prioritize opportunities based on impact and effort, launch rapid pilots, and scale successful initiatives systematically.

• 4+ years of experience in Growth, Marketing, E-commerce, DTC, Startups, or Business Development.
• Strong understanding of growth economics, data analysis, and performance-driven decision-making.
• Execution Track Record: Proven ability to launch and scale new business initiatives from conception to measurable output.
• Mindset: Highly autonomous, curious, action-oriented, and comfortable navigating ambiguity.

Nice to have

• Experience within the wellness, healthtech, consumer electronics, or subscription verticals.
• Background working with 8- or 9-figure DTC brands.
• Direct experience with international expansion, complex affiliate marketing, or corporate partnerships.
• Deep familiarity with modern AI tools and operational automation platforms.

• Private health insurance.
• Hybrid model — 3 days in the Vilnius office.
• Work-from-anywhere flexibility: Ability to work from anywhere in the world for up to 40 days per year.
• Opportunity to directly influence brand trust and organic growth at a global scale.
• Collaboration with a world-class team across Europe and the US.
• Office perks — free lunch 3x/week for the Vilnius team.
• Additional vacation days based on tenure.
• Birthday day off.
• Pulsetto device to support your well-being.
• A fast-growing, supportive environment where experimentation is the norm.