Lead of Product Marketing | Based in Lithuania

Your role at HostingerWe're growing our Product Marketing team and hiring multiple Leads to own product marketing for AI Website Builder, VPS, and AI Automation Products.As the Lead of X Product Marketing for a specific product, you will lead the product marketing strategy and the execution of key initiatives. The mission: scale your product by identifying new growth opportunities and unlocking global growth through diverse acquisition channels.You will lead cross-functional initiatives with product, performance, and organic teams to orchestrate product marketing campaigns that deliver measurable growth. This role requires a balance of high-level strategy and hands-on execution in a fast-moving environment.

Your day-to-day

• Act as a CMO of your product. Own performance against the plan for your product: new billings, new users and other acquisition metrics, ROAS.
• Develop and own the go-to-market strategy including positioning, messaging, and growth targets.
• Monitor and translate emerging trends and test them to scale growth using real-time performance metrics.
• Scope and prioritize marketing activities based on business needs, impact, and industry trends.
• Partner with Product, Performance, and Organic teams: aligning roadmaps, co-owning launches, and accelerating adoption in priority markets.
• Lead from the front with a hands-on, "can-do" attitude - setting the pace for the team and owning the outcome.

• 4+ years of experience in product marketing and digital marketing.
• Proven track record of driving business growth through product and performance marketing.
• Experience leading GTM strategy and execution.
• Strong skills in product positioning and messaging.
• Strong grasp of performance marketing metrics and how to move them.
• Experience working in a fast-paced environment with cross-functional teams.
• Experience in leading a team of highly skilled professionals.
• High attention to detail, including precise and effective written and verbal communication.
• Entrepreneurial mindset and can-do attitude.

• We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange.
• Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
• Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world.
• Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
• Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks.
• Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
• Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations.
• Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.