Marketing Manager, CEM

Ready to shape customer experiences on a truly global scale?At Western Union, we are building connections that move money and people forward. As a Marketing Manager on the Customer Engagement Management (CEM)team in Vilnius, you will have a rare opportunity to work on global projects, collaborate with colleagues from around the world, and learn from a strong, experienced global team. You will play a key role in crafting campaigns that resonate, inspire loyalty, and drive growth across diverse markets. If you thrive on turning insights into action and want to make an impact at a company that champions innovation and inclusivity, this is your chance.

• Lead end-to-end campaign development across the customer lifecycle–from planning and creative development to execution, optimization, and reporting.
• Partner with cross-functional teams (Business, Marketing, Product, Data, Analytics, etc.) to align on goals, deliver against key metrics, and monitor performance.
• Manage the creative and brand review process, ensuring timely delivery of assets that meet brand and regulatory standards.
• Coordinate with legal, compliance, and regional teams to ensure campaigns meet local and global requirements, including localization and stakeholder approvals.
• Drive continuous improvement through structured experimentation:Design and run A/B tests, analyze results, and share actionable insights.
• Uphold quality across all customer communications through thorough checks of links, imagery, and copy.

• Proven track record managing CRM campaigns, preferably across global or multi-market environments.
• Strong project management skills with experience leading complex, cross-functional initiatives and driving projects forward.
• Proven ability to manage multiple stakeholders, influence and collaborate across teams, and effectively prioritize competing needs.
• Highly organized with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
• Skilled in data analysis, audience definition and segment creation, with advanced proficiency in PowerPoint and Excel for impactful reporting and presentations.
• Demonstrated English proficiency(advanced or fluent).
• Self-starter with a “go-getter” mindset and enthusiasm for learning and taking on new challenges.
• Minimum 3 years of marketing or communication experience, ideally in CRM, Loyalty, Customer Experience,and/or Product Marketing.
• Bachelor’s degree in Marketing, Economics, Communication, Business, or related field.

• Private Health Insurance (3 options)
• Life & Accident Insurance
• Additional days off
• Wide variety of discounts and special offers
• Free Fitness facilities
• Volunteering activities
• Referral program