Marketing Technology Manager | Based in Lithuania

As a Marketing Technology Manager in the Marketing Operations team, you’ll be responsible for improving marketing processes, optimizing our MarTech stack, enabling teams to get more value from data, and turning business needs into scalable technical solutions.

In this role, you’ll work closely with Marketing, Automations, Tracking, Data Analytics, and Product teams to remove bottlenecks, improve decision-making, and help Marketing move faster and more efficiently.

Your day-to-day

• Manage and optimize the MarTech stack, including CRM (HubSpot) and connected integrations, ensuring tools are configured to support business goals - not just kept running
• Act as the Marketing DRI while working with the internal Automations team - translate operational marketing needs into actionable briefs and see initiatives through from idea to implementation
• Continuously identify opportunities to improve marketing processes - challenge existing workflows, spot inefficiencies, and bring forward concrete ideas for what could be automated or optimized
• Be the power user of the internal AI powered analytics platform - proactively find ways to self-serve reporting, deep-dive analysis, and dashboard creation, reducing dependency on the Data Analytics team for routine and ad-hoc requests
• Translate marketing reporting needs into clear briefs for the Data Analytics team where self-service isn't sufficient; review outputs for accuracy and ensure they reflect actual business questions
• Act as the primary technical liaison between Marketing and Data/Analytics/Product teams, translating business questions into data requirements and vice versa
• Monitor marketing data health proactively - flag anomalies, performance drops, or tracking gaps and loop in the right people for resolution
• Document technical processes, data definitions, and tooling decisions to create institutional knowledge the team can rely on

• Experience with HubSpot or a comparable CRM - configuration, data model, and integrations, as well as day-to-day use
• Solid understanding of marketing tracking and attribution - enough to collaborate effectively with a dedicated Tracking Team Lead, define marketing requirements, and QA outputs; hands-on implementation experience a strong plus
• Familiarity with performance marketing tracking setups - paid search, paid social, affiliate & influencer tracking - including UTM governance, coupon tracking, etc.
• Understanding of how data warehouses and marketing data models work - enough to prompt an AI analytics platform intelligently and sanity-check outputs against other data sources
• Comfortable working with Tableau or comparable BI tools at a functional level - able to interpret dashboards, identify what's missing, and communicate requirements to a data analytics team where self-service falls short
• Knowledge of automation and AI tools - n8n, Claude, or similar; enough to evaluate what's possible, challenge current processes, and brief an internal automations team effectively; hands-on build experience a strong plus
• Comfortable operating without heavy oversight - identifies problems before being asked and prioritizes with business goals in mind

• We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange
• Advance your career with internal mobility and grow with a team eager to share knowledge and support your success
• Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world
• Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment
• Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks
• Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness
• Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations
• Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations