Paid Media Specialist (Meta/Applovin Ads)

Join Pulsetto as our Mid-Senior Paid Media Specialist. Take ownership of our core paid channels, scale campaign efficiency, and turn data-driven insights into direct revenue impact. ?

We are looking for a strategic, analytical, and hands-on performance marketer to manage and scale our paid acquisition channels. In this mid-senior role, you will bridge the gap between high-level strategy and precise execution.

Working closely with the CMO and our growth, creative, and CRO teams, you will manage substantial budgets, own performance benchmarks, and run our creative testing pipeline end-to-end. This is a massive opportunity for an ambitious marketer who thrives on data, loves scaling DTC brands, and wants to make a direct impact on global revenue.

Your Day-to-Day

• Fully own and manage Applovin Ads platform and be responsible for its performance and KPIs (i.e CAC, ROAS, Sales)
• Take lead on creatives testing and optimisation process on Meta Ads platform
• Manage Lithuanian market on Meta Ads platform (with a growth plan to gradually grow into taking over bigger markets like EU/AU/CA and eventually the biggest market - US)
• Run the creative testing process end-to-end—from launching hypotheses and duplicating ads to analyzing data and identifying winning hooks and formats.
• Work hand-in-hand with copywriters and designers to produce high-performing ad assets based on data-driven insights.
• Monitor daily performance, manage ad spend effectively, and maintain healthy CAC targets aligned with monthly and quarterly growth goals.
• Take charge of reporting processes, turn raw data into actionable performance insights, and streamline existing tracking functions.
• Provide research, insights, and data to the growth, CRO, email, and brand marketing teams to ensure ecosystem alignment.
• Assist with media buying execution and channel strategy for exciting new product and feature rollouts.

• 2-3+ years of experience in performance marketing, specifically within high-growth DTC, e-commerce, health, wellness, or tech brands.
• Proven track record of managing and scaling significant monthly paid media budgets successfully.
• Deep platform expertise in Meta Ads and Applovin Ads , with a strong familiarity with other channels (Google, Bing, TikTok, or native platforms).
• A rigorous testing mindset with experience setting up structured A/B tests for audiences, creatives, and landing pages to lower CAC while scaling volume.
• Strong analytical skills and comfort navigating attribution, reporting tools, and data sheets to make confident, rapid scaling decisions.
• Entrepreneurial spirit with excellent risk-vs-reward decision-making skills and effortless pivoting abilities.

Nice to have

• Good understanding of direct-to-consumer copywriting and conversion principles.
• Experience in using different attribution and tracking softwares like Hyros, Triple Whale etc.
• General understanding of CRO best practices and overall direct-to-consumer funnel expertise.

• Private health insurance.
• Hybrid model — 3 days in the Vilnius office.
• Work-from-anywhere flexibility: Ability to work from anywhere in the world for up to 40 days per year.
• Opportunity to directly influence brand trust and organic growth at a global scale.
• Collaboration with a world-class team across Europe and the US.
• Office perks — free lunch 3x/week for the Vilnius team.
• Additional vacation days based on tenure.
• Birthday day off.
• Pulsetto device to support your well-being.
• A fast-growing, supportive environment where experimentation is the norm.