Senior Performance Marketing Specialist (Digital)

Create and develop the digital strategy, manage channels, and ensure results through timely, data-driven decisions.

• Develop and execute the digital performance strategy (Google Ads, Meta, TikTok, etc.)
• Manage campaigns end-to-end — from structure setup to optimization (hands-on)
• Make data-driven decisions regarding budget allocation and channel priorities
• Continuously test (A/B), optimize, and scale campaigns
• Monitor and analyze key metrics: CPA, CPL, CPC, ROAS, and conversions
• Collaborate with the analytics team to improve tracking and attribution
• React to market changes and ensure fast, timely decision-making

• 3–5+ years of experience in performance marketing
• Strong hands-on experience with Google Ads (must-have)
• Experience with Meta Ads (TikTok experience is a strong advantage)
• Ability to independently manage budgets and make strategic decisions
• Clear understanding of funnels, conversions, and optimization
• Data-driven mindset and strong results orientation

Nice to have

• Experience in fintech, e-commerce, or lead generation, working with larger budgets, testing and scaling campaigns

• The opportunity to work remotely or in a hybrid model (based on your preference), health insurance, and many additional benefits through the MELP platform
• Opportunities for growth. We are a curious, ambitious, and fast-growing organization where you’ll be able to learn and develop
• As results grow, so do rewards, new opportunities, and experiences
• We value work-life balance. We believe that great results come from people who are well-rested and in a positive mindset!