TikTok Creative Strategist (Barcelona)

About the team

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

Get ready to

• Develop and execute high-performing TikTok ad creative strategies focused on driving measurable business results
• Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and continuously optimize for growth
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams, with a strong focus on direct-response and performance marketing
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability
• Conduct competitor research and stay ahead of TikTok trends, platform updates, and emerging creative best practices
• Craft compelling ad scripts, hooks, captions, and CTAs optimized for TikTok’s native content environment
• Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences

• Have 3+ years of experience in performance-driven creative strategy, with a strong focus on TikTok advertising
• Have a portfolio showcasing successful TikTok campaigns, ideally targeting the U.S. market
• Have a deep understanding of TikTok’s platform dynamics, content trends, creator ecosystem, and ad formats
• Have strong knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rate
• Have a creative and analytical mindset with the ability to turn data insights into winning creative strategies
• Have excellent English communication skills and the ability to create content that resonates with U.S. audiences
• Be highly curious, adaptable, and passionate about testing new creative concepts and pushing performance boundaries

Nice to have

• Have experience working with UGC creators, influencer content, and short-form video production (preferred)

• Health insurance (after probation)
• On-site physiotherapist
• Office gym and fitness classes
• 7 extra days off
• 3 days off for weddings
• Hybrid work
• Freedom to work 2 months from anywhere in the world
• Pet-friendly office
• Fresh breakfasts and hot lunches
• Drawers and fridges stocked with snacks and food
• Rooftop and cellar events
• 10 social clubs
• Public transport card for Vilnius
• Perks.lt perks
• €1100 yearly budget for coaching, mentorship, training, conferences, online courses, subscriptions, books
• Opportunity to build impact across 30+ brands worldwide
• Opportunity to launch bold projects
• Opportunity to step in as a co-founder
• €1500 for every successful referral