2022-07-29 11:26:48

Web Analyst

CVMarket.lt klientas

Job Description

Ferratum is looking for highly motivated and result oriented Web Analyst to join our centralized Marketing and Customer Experience team.

If you are strong in trend and data reporting, you like to analyze current online marketing acquisition strategies and "growth hacking". You understand on-site visitors' behavior and experience and can lead core insights from the data to suggest CRO strategy that drive fundamental improvements to the site experience, and have passion towards marketing automation, then you are the one we are looking for. Our centralized marketing team serves all the 23 countries Ferratum operates in, and offers you a highly international and exciting working environment.

Responsibilities:

  • Develop and maintain dashboards and reports as well as KPI's to all 23 countries we operate in
  • Deliver regular reports on key metrics, and product release or other change impacts such as funnel, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations
  • Analyze web traffic and site behavior using various analytic tools to support business decisions, improve customer experience and business growth (sustainability, traffic and conversion)
  • Lead creation and completion A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and share test analysis
  • Lead analyses and “growth hacking” of our Salesforce marketing automation efforts by analyzing the performance data in 23 countries, and lead the optimization process together with internal and external stakeholders
  • Business requirements synthesized from multiple sources including product managers, development teams, and functional group members

 

Requirements

  • 3-4 years of working with web analytics tools and implementation of tagging
  • +2 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • Very strong Excel skills, proficiency in Business Intelligence tools is highly welcomed
  • Proven experience in digital performance marketing
  • Experience in Salesforce or other marketing automation tool is a plus Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Strong personality with the ability to handle stress and various tasks at the same time
  • Works effectively both independently and as a member of a cross functional team 

Company offers

  • Competitive salary
  • A role with responsibility in an inspiring and energetic global work environment
  • Challenging and interesting projects
  • Possibilities of career development
  • Different training programs to support your personal and professional development
  • Working in a fast growing, international finance company
  • Friendly atmosphere and supportive team