What are the goals and responsibilities of a Creative Strategist?
Every successful marketing campaign is based on the Creative Strategist's unique insights about the target audience. Your daily routine will involve multiple tests, as each message prompts a variety of audience responses. Through these tests, you can continuously optimize until you identify the most effective approach for generating more revenue.
scandiweb client portfolio extends from automotive to adult sex toys - providing you with an opportunity to work with diverse target audiences, learn, and understand their pain points. Your tasks will include gaining insights into the target audience's behavior, outlining concepts for static, motion, and video ads, and preparing creative briefs and mood boards for the design team.
After testing the hooks for ads, you will review the ad responses on Instagram, Facebook, TikTok, and other media with clients. This will involve benchmarking the ad results and outlining potential improvements. Collaborating with copywriters and designers, you will craft a creative campaign to enhance businesses' reach and generate more leads on social media.
What do we expect from a Creative Strategist?
Given the creative and versatile nature of this position, it also requires a growth-driven and energetic personality. However, we are looking for candidates who meet the following core requirements:
- Previous work experience as a performance marketer would be beneficial.
- Excellent storytelling skills.
- Ability to generate concepts within brand guidelines and aesthetics.
- Proficient in copywriting.
- Strong eye for effective creatives.
- Creative and out-of-the-box thinking.
- Confident presentation skills.
While these skills are not mandatory requirements, having prior experience in eCommerce, knowledge and understanding of branding, and a tech-savvy personality will be considered as a bonus.
How to apply?
- Complete the necessary details, and we will promptly get back to you with the next steps.
- The next steps typically involve a test assignment and an interview.
If you are joining scandiweb remotely, you will need to have your own hardware setup. After the probation period, a hardware upgrade can be discussed and agreed upon.
