Job Description

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

Developing strategic creative concepts for paid video campaigns across social platforms
Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
Partnering with UA and growth teams to test hypotheses and scale what performs
Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
Spotting patterns, trends, and cultural moments to inform future campaigns
Guiding the creative process end-to-end, from concept through to execution and analysis

Requirements

2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
A portfolio showing data-driven creative concepts that delivered measurable results
Deep understanding of paid social creative performance and testing methodologies
Strong communication skills — able to translate insights into compelling creative directions
Fluency in English and a natural ability to craft ideas for a global (especially US) audience
Familiarity with creative production workflows, without needing to be hands-on in editing tools
Proficiency with project management tools (Jira, Confluence, Google Workspace)
Curiosity for new formats, cultural trends, and emerging AI creative tools
An obsession with results

Nice to have

Familiarity with budgeting and resource allocation for creative projects
Experience working collaboratively with creative partners (writers, motion designers, video editors)

Company offers

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks