CRM Producer (World of Tanks: HEAT)

The CRM Producer collaborates closely with Product, Marketing, Data, and Live Ops teams to deliver personalized and impactful communications to users. The ideal candidate will be responsible for designing and executing customer relationship strategies that drive engagement, retention, and revenue growth across the product lifecycle.The candidate will additionally be responsible for designing and optimizing templates, graphics, and typography for emails and notifications. This role will be involved in all aspects of CRM campaigns, including segmentation, messaging, automation, player journey mapping, and performance analytics, so strong organizational and time management skills are a must.

• Develop and own the CRM strategy across email, notifications, in-game messaging, and other communication channels.
• Define player lifecycle programs covering acquisition, onboarding, engagement, monetization, and churn prevention.
• Plan and execute targeted CRM campaigns, promotions, and automated journeys.
• Manage segmentation frameworks to deliver personalized content.
• Coordinate with Creative and Content Teams to build compelling messaging.
• Monitor CRM performance metrics (open rates, CTR, retention, revenue uplift, churn, LTV, etc.).
• Perform A/B and multivariate testing across content, timing, and segmentation.
• Leverage player data to create actionable insights and improve campaign impact.
• Design, test, and oversee CRM campaigns via in-house platforms.
• Ensure proper event tracking, tagging, and customer data integration with analytics tools.
• Improve automation flows, trigger logic, and personalization rules.
• Work closely with CRM Lead, Product Managers, Live Ops, Data Analysts, and Community teams.
• Align CRM messaging with seasonal events, content releases, and monetization plans.
• Provide CRM input on product roadmaps and user experience improvements.
• Ensure campaigns comply with data privacy regulations (GDPR, CCPA, etc.).
• Advocate for customer-first communication principles.

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3–5+ years of CRM, lifecycle marketing, retention marketing, or similar experience.
• Strong knowledge of CRM tools and customer data platforms (CDPs).
• Intermediate skills in Photoshop and Figma.
• UI/UX knowledge.
• Analytical mindset with experience interpreting user data and campaign performance.
• Excellent project management skills and attention to detail.
• Ability to work cross-functionally and manage multiple priorities.
• Strong communication and copywriting skills.
• English proficiency at a minimum B2 level.

Преимущества

• Experience in gaming, mobile apps, or subscription-based products.
• Knowledge of SQL or basic data querying.
• Experience with customer segmentation modeling and predictive analytics.
• Familiarity with experimentation frameworks and lifecycle automation.

• Additional paid time off
• Sick Leave Compensation
• Pregnancy and Childbirth Leave Benefit
• Career development and education opportunities within the company
• Meal Allowance
• Premium Private Health Care
• Mental well-being program (iFeel)
• Perks discounts platform (over 450 exclusive discounts)
• Personal Gaming Account
• Coffee, fruits, and snacks in the office
• Company events
• Seniority Awards
• Referral program - You can recommend the best talents to the company and receive a reward