Emerging Channels Specialist | Based in Lithuania

Join the team building an AI-first company.Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.If you want your work to influence both what we build and how we build it, we'd like to meet you.Our culture: Guided by 10 company principlesYour role at HostingerAs Emerging Channels Specialist in Hostinger's Emerging Channels Growth team, you'll be responsible for identifying, setting up, and testing new growth channels and strategies for Hostinger, testing, and running experiments with dedicated budgets and analyzing performance to double down on winning tests. In this role, you'll collaborate closely with the Emerging Channels Growth Team Lead.Curious to learn more? Meet your future Team Lead: Albert Szymanski, Emerging Channels Growth Team LeadYour day-to-day

• Own the global emerging channels roadmap - from identifying and researching new growth opportunities to validation, scaling, and budget recommendations.
• Identify, set up, and test new growth channels for Hostinger, including platforms like Reddit, Twitter, Discord, LinkedIn communities, and other emerging channels.
• Develop and execute full-funnel strategies, building clear hypotheses and running performance experiments with dedicated test budgets.
• Analyze experiment and channel performance, iterate quickly based on data, and double down on winning tests to drive scalable growth.
• Partner with Product Marketing, SEO, Brand, and regional teams to identify opportunities, test new approaches, and influence go-to-market strategy.
• Research, test, and scale innovative marketing opportunities across content marketing, SEO, GEO marketing, guerrilla tactics, and community-driven acquisition.
• Introduce new frameworks, playbooks, and best practices that uplift the entire marketing organization.
• Monitor online discussions, identify reputation risks and opportunities, and design interventions that strengthen brand sentiment.

• Hands-on experience in Performance or Growth Marketing, with a strong focus on data, experimentation, and ROI.
• Demonstrated ability to lead complex initiatives, influence cross-functional teams, and drive measurable outcomes.
• Experience operating at a strategic level, with ownership of channel roadmaps, growth programs, or dedicated experimentation budgets.
• Hands-on experience with channels and ecosystems such as Reddit, X.com, Discord, LinkedIn communities, Start-up/Web3, or other emerging and niche platforms.
• Strong understanding of platform mechanics, tone of voice, audience behavior, and community dynamics across emerging channels.
• Strong analytical mindset with the ability to identify high-potential channels, build hypotheses, evaluate performance and ROI, and make data-driven decisions on what to test, scale, or stop.
• Excellent written English, with the ability to craft compelling narratives, navigate complex online discussions, and influence public perception.
• High ownership and a strong bias toward action, with the ability to work independently, move quickly, and solve problems effectively.
• Curious and experimental by nature, with a drive to continuously learn, test new ideas, and turn insights into growth opportunities.
• Strong interest in technology, AI, and innovations shaping the future of marketing.

Nice to have

• Background in social media management, online reputation management, or community-driven marketing is a plus.
• Knowledge of SEO fundamentals and tools such as Ahrefs, SimilarWeb, or similar platforms.

• We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange.
• Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
• Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world.
• Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
• Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks.
• Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
• Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations.
• Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.