GEO Specialist (SEO Team)

AI is reshaping how B2B buyers discover, evaluate, and shortlist vendors - and Oxylabs is moving fast to stay ahead of that shift. We're looking for a GEO Specialist to help grow our visibility across generative and agentic search environments - focusing on execution and measurement, with room to take on more over time.

This is a hands-on role where you'll help shape where we show up - across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging agentic pipelines - and drive the work that gets us there. You'll be an internal go-to expert who upskills the broader marketing team and collaborates with Content, Web, and Product to make GEO a company-wide capability.

You'll sit within the SEO & Growth Marketing function and work closely with the Head of SEO, content, and technical teams.

SEO fluency is expected - you understand organic search and how it connects to AI discoverability - but your primary lens is the AI layer: LLM citations, agent-readiness, entity authority, and structured content that machines can parse, trust, and surface.

In this role, you’ll:

• Help shape and execute Oxylabs' GEO/AEO strategy across major LLMs and generative search engines.
• Drive initiatives to increase citation frequency, share of voice, and brand presence in AI-generated responses for our core categories (proxies, web scraping, data collection).
• Help build and maintain an AI visibility measurement framework - tracking citation rate, mention frequency, sentiment, and platform breadth across ChatGPT, Perplexity, Claude, Gemini, and AI Overviews.
• Audit and evolve our content architecture for AI extractability.
• Partner with the writers and content team to implement GEO-aligned briefs - ensuring every new piece is built to be cited, not just ranked.
• Stay ahead of the agentic search curve - monitor how AI agents surface and act on web content.
• Help to define what "agent-ready" looks like for Oxylabs' website and content ecosystem.
• Collaborate with Web and Product teams to ensure our site's technical foundations (crawlability, structured data, API accessibility, page speed) support machine discovery - not just human discovery.

• 2+ years in SEO - with demonstrated interest in, or some early hands-on exposure to, GEO/AI search.
• Experience optimizing for LLM visibility.
• Solid understanding of how large language models work.
• Experience building or contributing to GEO measurement frameworks (prompt testing, citation tracking, share of voice).
• Strong content instincts - able to help brief, edit, and quality-control content with an AI-discoverability lens.
• Comfortable working with tools like Google Search Console, GA4, Ahrefs, Screaming Frog, and any GEO monitoring tools.
• Strong communicator - able to explain GEO concepts clearly to technical teams, writers, and stakeholders alike.

Nice to have

• Background in B2B SaaS
• Experience with prompt engineering or LLM evaluation
• Familiarity with agentic AI workflows and how agents consume and act on web content

• Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing
• Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app
• Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together
• Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need