Growth Product Manager - Monetisation

As a Growth Product Manager 6 Core Monetisation at Flo, you9ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo9s revenue growth.

You9ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you9ll work closely with the company product leadership to shape Flo9s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.

This role is pivotal to reinforcing Flo9s position as a global leader in health and fitness, and as the world9s first fully digital female health unicorn.

• Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
• Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo9s business goals and market dynamics.
• Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
• Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
• Partnering closely with engineering, design, analytics, and finance teams to enhance Flo9s monetisation systems, experimentation capabilities, and reporting accuracy.
• Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
• Acting as Flo9s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale.

Nice to have

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

• Competitive salary and annual reviews
• Opportunity to participate in Flo9s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks