Head of Brand Communications (Regional)

Responsibilities:

• Translate the ERGO Global Brand strategy into a clear implementation plan across Lithuania, Latvia, and Estonia - aligned where consistency is required, localised where appropriate.
• Drive adoption across all three markets, securing alignment with the local marketing teams through shared planning, communication, and data-backed recommendations.
• Act as the primary liaison between the Baltic organisation and Group Brand team, ensuring effective communication and alignment and timely deliverables.
• Ensure consistent application of brand guidelines, visual identity, and governance standards across all customer touchpoints in the Baltic markets.
• Manage a dedicated budget for strategic brand initiatives, determining where to invest to strengthen the brand across the region.
• Translate brand research into actionable recommendations and build the case for further brand investment where reasonable.
• Monitor brand performance and adoption across the three markets, reporting insights to senior Baltic management and Group.
• Promote brand culture within the organisation and provide guidance to internal stakeholders on brand-related matters.

• Bachelor's degree in any field; a degree in Marketing, Communications, or a related field is an advantage.
• Minimum 5 years of professional experience in marketing or specifically brand management, with demonstrated ownership of brand strategy execution.
• Proven experience working with brand guidelines, visual identity systems, and governance frameworks.
• Experience managing and briefing external agencies and creative partners.
• Ability to define and track brand KPIs and translate performance data into actionable recommendations.
• Good communication and interpersonal skills.
• Familiarity with insurance or financial services is an advantage.
• Fluent English; proficiency in one or more Baltic languages is an advantage.

• Work-Life Balance. Work in a way that suits you – hybrid work model, workations, 5 additional vacation days, and flexible start times.
• Focus on Professional Growth. Join a successful, growing international company where you can learn, grow, and work towards your career goals.
• Financial Benefits and More. Health insurance after the probation period, substantial discounts on ERGO insurance products, home office setup compensation and gifts – all for ERGO employees.
• Supportive Community. A professional and always helpful team is the foundation of our daily work. We strengthen our sense of community through company events, team-building activities, volunteering (with one extra day off for this), and other initiatives.