Head of Creative Strategy

Bioma – probiotic supplements designed to support gut health, energy levels, and focus by replenishing good gut bacteria.

Join a fast-growing eight-figure wellness brand producing over 800 creative assets each month. With the US as our primary market, you’ll partner with the CMO and Acquisition team to shape a creative strategy that drives growth.

You’ll lead a multidisciplinary creative team, build scalable creative systems, and ensure creative decisions are driven by customer insight, performance data, and structured testing.

• Own creative strategy across products, markets, and acquisition channels.
• Translate commercial priorities into creative roadmaps, messaging frameworks, and testing plans.
• Partner with Acquisition to improve ROAS, CPA, CTR, CVR, and customer acquisition through creative.
• Own the creative testing programme across hooks, angles, creators, formats, and offers.
• Lead, coach, and develop a multidisciplinary creative team of approximately 10 people.
• Build scalable creative operations, workflows, and prioritisation processes.
• Collaborate closely with CRM, CRO, Product, and Brand teams.
• Present creative strategy, insights, and recommendations to senior leadership.

• Have 5+ years of experience in creative strategy, performance marketing, or a similar leadership role.
• Have experience leading creative teams in a DTC ecommerce or high-growth consumer brand.
• Have a proven track record of improving creative performance through structured testing.
• Have a strong understanding of Meta, TikTok, and modern paid social ecosystems.
• Be a commercially minded creative strategist with strong leadership skills.
• Have a deep understanding of performance marketing and paid social creative.
• Have experience building creative for the US market or strong international consumer brands.
• Be confident using performance data to shape creative decisions.
• Be an excellent people manager who builds high-performing teams.
• Be comfortable operating in a fast-paced, high-growth environment.

• Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
• 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food.
• Rooftop and cellar events, 10 social clubs.
• Public transport card for Vilnius and Perks.lt perks.
• €1100 yearly budget for coaching, mentorship, training, conferences, online courses, subscriptions, books.
• Opportunity to build impact across 30+ brands worldwide.
• Option to step in as a co-founder with rewards for pushing further.
• €1500 for every successful referral.