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Joboffer number #325968

Head of Digital Marketing VIAPLAY Baltic

CV Market client
Nuoroda nukopijuota
Job ad expired!

Job Description

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain VIAPLAY social media presence
- Measure and report performance of all digital marketing campaigns, and assets against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thoughtleadership and perspective for adoption where appropriate


- Proven working experience (5+ years) in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (Google Analytics, Google Search Console, Tag Manager and others)
- Experience in setting up and optimizing Google Adwords campaigns
- Basic experience in UX/UI
- Experienced in localization and multilingual website management
- Strong analytical skills and data-driven thinking
- Knowledge of affiliate marketing would be beneficial
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluent in English
- Hands-on with strong ownership level

Company offers

- Managerial position with direct impact on all digital marketing
activities of Baltic states
- An international work environment with all its benefits
- Digital marketing conferences and strong focus on personal
and professional development
- Salary that motivates you

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Head of Digital Marketing VIAPLAY Baltic
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