Head of Marketing

Honeygain is a people-powered network where everyday users share unused bandwidth in exchange for compensation. It's built around consumers rather than businesses, shaping how it operates from the ground up.

Inside, that same directness shows up as a culture of speed and real ownership, where small teams take ideas from concept to launch themselves.

The team waiting for you:

Our team runs a dynamic portfolio of B2B and B2C products — including consumer apps, SaaS tools, and platform — that expand and monetize Source' core infrastructure. As the Head of Marketing, you will take full ownership of the marketing function across this portfolio, shaping the strategy, budget, and team structure to drive measurable growth. With our ecosystem of partners rapidly expanding, we need a versatile leader to design highly effective functional teams while personally opening new commercial doors. The underlying challenge is balancing high-level strategic organizational design with hands-on, commercial execution to ensure every product hits its growth and efficiency targets.

In this role, you will:

• Own the marketing strategy for Oxylabs Infrastructure Supply - a portfolio of B2B and B2C internal products used to source our infrastructure: review, challenge and approve product marketing strategies prepared by Product Marketing Managers and ensure they support each product’s growth and efficiency objectives.
• Lead and develop the marketing organisation - Product Marketing Managers and the functional channel teams (SEO, Paid, Influencer, Social) - including hiring, performance management, development plans and day-to-day people management.
• Design and build effective teams and structure: decide how product marketing and channel teams are organised, how they work together across products, and where to add, merge or re- shape capabilities.
• Set marketing KPIs and targets per product and per channel, monitor performance continuously and step in when results deviate from plan.
• Own and allocate the marketing budget across products and channels; track spend, efficiency and ROI and re-prioritise investment based on results.
• Act as a hands-on leader alongside the team: represent our products externally (partners, industry events, key accounts, communities), and personally open and develop new partnership opportunities.
• Build and maintain a regular reporting and review rhythm (weekly / monthly / quarterly) that gives leadership clear, actionable insight into marketing performance.
• Ensure strong collaboration between marketing and product, sales / partnerships, and technical teams so that positioning, launches and campaigns are aligned.

• 5+ years of experience in marketing leadership roles, leading a team that includes both senior specialists (e.g. Product Marketing Managers) and functional channel teams.
• Proven track record of building and approving product marketing strategies that delivered measurable growth in international / global markets - ideally across more than one product at a time.
• Experience owning a sizeable marketing budget across multiple digital channels (SEO, Paid, Influencer, Social) and evaluating channel performance to set priorities.
• Experience setting KPIs and running performance management for a multi-team marketing organisation, and shaping team structure as the business grows.
• Hands-on commercial experience: representing products to partners or customers, negotiating and closing partnerships.
• Strong decision-maker able to re-orient teams and drive execution cross-functionally when priorities change or are ambiguous.
• Fluent English (written and spoken); comfortable presenting to leadership and external partners.

Nice to have

• Experience marketing technical products - SaaS, apps, platforms, marketplaces or similar (highly wanted).
• Both B2B and B2C product experience.
• Experience with partnership / affiliate / influencer-driven growth models.

• Growth & Learning: 40+ internal learning options, external conferences, mentorship, and year-round knowledge-sharing
• Health & Well-being: Private health insurance, psychotherapy, on-site well-being consultants, 24/7 gym access, and a wellness app
• Celebration & Community: Team events, an overseas workation, quarterly team-building budgets, and plenty of ways to mark milestones together
• Plus bonus vacation days, paid life-moment days off, barista coffee, and all the tools you need.