Head of Product Marketing

Join the team building an AI-first company. Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next. AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas. If you want your work to influence both what we build and how we build it, we'd like to meet you.

Your role at Hostinger

As Head of Product Marketing, you'll fully own the commercial side of this business, from strategy to execution to the final numbers. Acting as the CMO of Hostinger Mail, you'll decide which customer segments and markets to go after, how to position against established email providers, build the go-to-market, oversee marketing channels, set growth targets, and deliver them.

Your day-to-day

• Act as the CMO of Hostinger Mail: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.
• Define positioning and messaging for Hostinger Mail.
• Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.
• Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
• Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
• Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
• Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.
• Build and lead the cross-functional Mail marketing team as the business scales: hiring, developing, and setting the bar for high performance.
• Monitor emerging trends in AI, email, and productivity software, and translate them into growth opportunities.
• Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.

• Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
• Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
• Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
• Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
• Deep command of performance marketing metrics and unit economics, and how to move them.
• Experience building and leading high-performing marketing teams.
• Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
• High attention to detail, including precise and effective written and verbal communication.
• Entrepreneurial mindset and can-do attitude.

• We provide : access to platforms like Reforge and CoachHub, global conferences, physical and digital libraries, limitless learning opportunities, and mentoring through feedback culture.
• Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
• Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world.
• Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
• Your health comes first with insurance from Day 1, gym memberships, recharge leave, subscriptions, and regular health checks.
• Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
• Celebrate your achievements with company events like & Summerfest, Town Hall, Meet the Client initiatives, team-buildings, and workations.
• Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.