AI is reshaping how B2B buyers discover, evaluate, and shortlist vendors - and Oxylabs is moving fast to stay ahead of that shift. We're looking for a GEO Specialist to help grow our visibility across generative and agentic search environments - focusing on execution and measurement, with room to take on more over time.
This is a hands-on role where you'll help shape where we show up - across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging agentic pipelines - and drive the work that gets us there.
You'll sit within the SEO & Growth Marketing function and work closely with the Head of SEO, content, and technical teams.
SEO fluency is expected - you understand organic search and how it connects to AI discoverability - but your primary lens is the AI layer: LLM citations, agent-readiness, entity authority, and structured content that machines can parse, trust, and surface.
In this role, you’ll:
- Help shape and execute Oxylabs' GEO/AEO strategy across major LLMs and generative search engines.
- Drive initiatives to increase citation frequency, share of voice, and brand presence in AI-generated responses for our core categories (proxies, web scraping, data collection).
- Help build and maintain an AI visibility measurement framework - tracking citation rate, mention frequency, sentiment across mainstream chatbots.
- Audit and evolve our content architecture for AI extractability.
- Partner with SEO and Content teams, provide recommendations on how to ensuring every new piece is built to be cited, not just ranked.
- Stay ahead of the agentic search curve - monitor how AI agents surface and act on web content.
- Help to define what "agent-ready" looks like for Oxylabs' website and content ecosystem.
- Work on opportunities in collaboration with affiliate, influencers and growth marketing teams.
- Collaborate with Web and Product teams to ensure our site's technical foundations (crawlability, structured data, API accessibility, page speed) support machine discovery - not just human discovery.