Mobile ASO & Paid UA Specialist

As a Mobile ASO & Paid UA Specialist, you'll take full ownership of Sintra.ai's mobile app growth across the App Store and Google Play. You'll be responsible for driving both organic and paid acquisition by improving app visibility, optimizing store performance, and scaling user acquisition campaigns across multiple channels.

This is more than an execution role—you'll develop ASO strategies, optimize store listings, launch and scale paid campaigns, and continuously improve conversion rates through testing and data-driven decision-making. You'll own the entire acquisition funnel, from first app discovery in the store to install and in-app conversion.

Key Responsibilities

• Own the App Store Optimization strategy across iOS and Android, including metadata, keywords, store listings, and creative assets.
• Improve app store conversion rates by continuously testing screenshots, preview videos, icons, descriptions, and other listing elements.
• Monitor keyword rankings, competitor activity, and store performance, identifying opportunities to increase organic visibility.
• Develop and execute paid user acquisition campaigns across Apple Search Ads, Google UAC, Meta, TikTok, and other relevant channels.
• Manage campaign budgets, optimize performance against CPI, CPA, and other growth metrics, and scale winning campaigns.
• Collaborate with the design and video teams to develop and test high-performing ad creatives and store assets.
• Analyze campaign and ASO performance, identify optimization opportunities, and continuously improve results through A/B testing and data-driven insights.

• Proven experience managing App Store Optimization (ASO) for mobile apps.
• Hands-on experience running paid user acquisition campaigns across major mobile acquisition channels.
• Strong analytical mindset—you are comfortable working with attribution platforms, dashboards, and performance data to make informed decisions.
• Solid understanding of how the Apple App Store and Google Play Store algorithms work and how to improve app visibility and conversion.
• Good creative judgment—you know what makes an effective app store listing, screenshot, or ad creative.
• Organized, proactive, and self-driven—you manage priorities independently and thrive in a fast-paced environment.

• Equity package: share in the company’s long-term success through an equity plan that rewards your impact and commitment.
• Flexible working model: enjoy a flexible approach to work that supports a healthy balance between your professional and personal life.
• Private health insurance: comprehensive private health coverage to support your well-being.
• Workout sessions with a personal trainer: access guided workout sessions with a personal trainer to help you stay active, healthy, and motivated.
• Daily office-provided lunch: fresh, complimentary lunch provided in the office every workday to keep you energized and focused.