Paid Social Specialist · Mid-Senior · Saily

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Main Responsibilities

• Own Paid Social performance and growth for Saily across multiple global markets, with a primary focus on Meta, TikTok, and X;
• Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS;
• Manage, optimize, and scale campaigns with a seven-figure monthly budget, making sure every dollar is invested where it drives the most growth;
• Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, and app store and landing page experiences;
• Partner closely with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance, improve conversion rates, and grow user lifetime value;
• Keep a close eye on both campaign performance and the wider business context (seasonality, travel trends, market dynamics), spotting opportunities, risks, and growth levers before anyone asks;
• Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions;
• Actively use AI to optimize and automate Paid Social processes, from creative production and testing to reporting, analysis, and campaign management, and help set the standard for how the team works with AI;
• Challenge the status quo, evaluate and relaunch additional channels such as Snapchat and AppLovin, test new acquisition approaches, and help define how Paid Social contributes to wider Growth Team goals;
• Stay ahead of platform changes, privacy and measurement updates, and industry trends.

• 3+ years of experience in performance, growth, or user acquisition marketing, with strong hands-on expertise in Meta and TikTok Ads (X Ads experience is a strong plus).
• Experience managing high six- or seven-figure monthly budgets in a B2C environment.
• A proven track record of scaling paid social profitably through data-driven strategy, creative testing, and budget management.
• A strong analytical mindset, with experience in experimentation, incrementality thinking, and optimization across the full funnel, from impression to purchase.
• A solid understanding of mobile app measurement, including MMPs (e.g., AppsFlyer, Adjust), SKAN, and conversion APIs.
• Hands-on experience using AI tools to optimize marketing workflows, along with genuine curiosity to keep finding new ways to automate and improve how work gets done.
• A commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities.
• Strong ownership, communication, and collaboration skills, with the ability to work effectively across multiple stakeholders.
• Fluency in English and a proven ability to drive results independently.

Nice to have

• Experience with Snapchat Ads, AppLovin, or other mobile and programmatic UA channels.
• Experience running global campaigns across diverse markets.
• Experience in mobile apps, travel, or consumer subscription and e-commerce products.

• Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
• Extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
• Premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
• Free subscriptions to top-rated Calm and Headspace apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
• In-house gyms, Multisport and Urban Sport cards, and online workouts. Physical Well-Being experts provide group mobility sessions, fitness guidance, and one-on-one consultations.
• Company-wide workation abroad with workshops, activities, concerts, and real time together.
• Ability to work from anywhere to spark new thinking and creativity.
• Special gifts to celebrate birthdays, work anniversaries, weddings, new family members.
• Summer camps for children and flexibility to support parenting.
• Team buildings, year-round company events, and iconic summer and winter celebrations.
• Vilnius HQ with silent room, open gyms, game room, music room, coffee bar, and modern workspace built with comfort in mind.