PPC Team Lead  B2B Team

At Nord Securitys B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.

From product and engineering to sales, marketing, and data  our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

As PPC Team Lead, you will oversee the paid acquisition engine for NordPass and NordStellar across both Paid Search and Paid Social.

The PPC team sits within the Marketing Growth team, and you will report directly to the Growth Team Lead. This is a leadership role with responsibility for paid acquisition performance and its impact on pipeline, revenue, and scalable international growth.

You will bring together strategic ownership, hands-on expertise, and team leadership to ensure paid acquisition runs as a high-performing, commercially driven growth system.

In this role, your focus extends beyond campaign performance to how PPC contributes to overall business growth.

Main Responsibilities

• Own the overall strategy and direction of the PPC team, ensuring alignment with business objectives, OKRs, and growth priorities;
• Oversee execution of B2B multi-market PPC initiatives, translating business goals into scalable acquisition strategies that drive pipeline, revenue, and efficient customer acquisition;
• Manage and allocate acquisition budgets across channels, continuously optimizing spend based on performance, ROI, and growth potential;
• Analyze performance data to measure effectiveness, identify trends, generate insights, and continuously improve acquisition efficiency;
• Ensure experimentation and continuous optimization across bidding strategies, audiences, keywords, creatives, and funnel performance;
• Manage a team of 4 PPC Specialists;
• Collaborate with Creative, Analytics, Product, and Sales teams and ensure stakeholder alignment across teams;
• Stay involved in the business context, proactively identifying growth opportunities, risks, and optimization areas without waiting for direction;
• Stay ahead of industry trends and leverage AI-powered tools to improve performance, efficiency, and decision-making;

• Strategic Leadership: Own the PPC roadmap and direction, ensuring alignment with business OKRs while proactively identifying growth opportunities and risks.
• B2B Acquisition Execution: Oversee multi-market B2B initiatives to drive scalable pipeline and revenue growth through efficient customer acquisition.
• Financial & Data Oversight: Manage and allocate acquisition budgets across channels, using rigorous performance analysis to optimize spend and ROI.
• Operational Excellence: Drive a culture of continuous experimentation (bidding, creative, funnels) while leveraging AI-powered tools and industry trends.
• People Management: Lead and mentor a team of 4 PPC Specialists, ensuring high execution standards and stakeholder alignment across Creative, Product, and Sales.
• Communication & Independence: English proficiency with the ability to work independently and collaborate effectively across global teams.

• Sharpen your edge Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when youre ready for something new your development has no ceiling here.
• Take the time you need Rest isnt a reward its part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
• Get premium healthcare Your health shouldnt be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
• Protect your peace A peaceful mind isnt a luxury its the foundation. We provide free subscriptions to top-rated Calm and Headspace apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
• Own your fitness Feeling good shapes how you work, think, and create. Thats why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.
• Pack your bags for workation Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. Its legendary. If youe heard stories, theyre probably true.
• Work from anywhere New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.
• Celebrate your milestones The moments that make life special shouldnt pass quietly. Birthdays, work anniversaries, weddings, new family members each is marked with a special gift.
• Parent with ease When youre a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.
• Join the party It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for our iconic summer and winter celebrations.
• Unlock Cyber City Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. Its a modern workspace built with your comfort in mind.