Premium Marketing Lead

Incogni is on a mission to give people back control of their personal data. We hunt down data brokers and get your information removed automatically. Now we're building something new: Incogni Concierge, a premium privacy service that pairs our technology with hands-on support from real privacy specialists, built for people who have the most to protect.

• Own the growth of Incogni Concierge end to end-demand, acquisition, revenue, all of it;
• Build the go-to-market strategy across audiences, from self-directed affluent customers to business owners, executives, and family offices;
• Figure out how we actually sell-testing the right mix of direct acquisition, consultative sales, upsell, and partnerships;
• Build partnerships that turn into real revenue, across wealth management, financial advisors, insurance, executive networks, and cybersecurity;
• Work with our Acquisition, Lifecycle, Brand, PR, Sales, and Customer Success teams to grow Concierge faster;
• Get close to customers-learn their concerns, their buying behavior, their objections, and what they'll pay-then feed that back into what we build;
• Build a clear view of the funnel and the unit economics, and move resources toward whatever's working;
• Spot where Concierge can grow into a broader business for affluent customers;
• Build the team around the opportunity as it scales.

• Proven experience of owning real commercial outcomes-revenue, demand, acquisition-not just shipping projects or campaigns;
• Proven experience of building or scaling a new product, market, or revenue stream from an early stage;
• Strong commercial instincts, and the drive to take an opportunity from idea to money in the bank;
• A knack for building go-to-market strategies and knowing which customers, channels, and sales models can actually scale;
• Real partnership and business development skill-you find the opportunity, build the relationship, negotiate, and make it pay off;
• A customer-first mindset, and the patience to understand what demanding people really need;
• The ability to work closely with Product and shape the roadmap without owning it;
• Strong analytical thinking-funnels, conversion, unit economics, experimentation;
• High autonomy and low ego- you bring teams together and care about outcomes over turf;
• Comfort with ambiguity, because you'll be building the foundations as you go;

Nice to have

• Experience with affluent or high-net-worth customers, premium services, wealth management, financial services, cybersecurity, privacy, or insurance is valuable, but not a prerequisite.

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• More days off: additional vacation days depending on your tenure;
• Premium Surfshark accounts: for you, your family, and friends;