2025-01-23 11:16:08

Product Marketing Manager

Kilo grupė, UAB
3500 - 4500 €/m Gross
Remote work possibility

Job Description

Breakneck Studio – an incubator and accelerator scaling digital and e-commerce brands at high velocity. It’s home to our Co-Found program, where ambitious founders take products from zero to market in months, not years. This is where you get hands-on, zero-to-scale experience you won’t find in a regular job.

  • Own web funnel strategy and day-to-day optimization from the first touch to purchase — landing pages, pricing, checkout, and paywalls
  • Research competitors, user behavior, market trends, and growth opportunities
  • Come up with new funnel concepts, page structures, offers, pricing approaches, and messaging
  • Design, launch, and analyze A/B tests and other structured experiments
  • Prioritize experiments by potential impact, effort, and speed to launch
  • Brief Design/Frontend/Engineering, and build prototypes yourself using no-code and AI development tools
  • Own funnel performance, with CR as the primary metric, while understanding supporting metrics such as CTR, ARPU, LTV, CAC, and retention
  • Document experiment learnings and clearly communicate what works, what doesn’t, and what should scale

Requirements

  • Bring 3+ years of experience in Product Marketing, Growth Marketing, CRO, or a similar role — a broader product or marketing background also works if you have the right skills
  • Have experience with subscription monetization, pricing, and paywalls
  • Know how to build and optimize high-converting web-to-app or web-to-desktop funnels
  • Be hands-on with Cursor, Lovable, Claude Code, or similar AI development tools, using them to build and iterate on prototypes, landing pages, or funnel experiences
  • Own the full funnel lifecycle, from research and ideation through implementation, testing, and analysis
  • Be comfortable running A/B tests and working with event-based analytics tools such as GA4, Mixpanel, Amplitude, or similar
  • Think analytically and turn data and user behavior into actionable hypotheses
  • Take projects from idea to implementation with a high level of ownership
  • Communicate confidently in English at B2+ level

Company offers

  • Shape your growth path Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
  • Drive global impact This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
  • Own your wellness Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
  • Boost your daily life Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.