Senior Acquisition Product Manager

We are looking for a Senior Product Manager to lead our on-site acquisition funnels within our Monetization team. You will own the acquisition roadmap and its core business metrics — Billings Per Session (BPS) and Conversion Rate (CR) — designing, building, and revamping the funnels that convert website visitors into paid subscribers.

You will work alongside dedicated Technical Product Managers, CRO managers, Data analysts, UX researchers, and Lifecycle specialists — each owning a piece of the acquisition ecosystem while you drive the overarching strategy and roadmap.

• Identify, research, and build new acquisition funnels tailored to specific marketing channels, user intents, or secondary product use-cases;
• Validate new business cases from zero-to-one (e.g., Free Trial model) and revamp underperforming funnels;
• Translate winning Proof-of-Concept experiments into scalable, permanent product experiences with clear requirements;
• Design drop-off recovery and retargeting strategies (email capture, exit-intent) in partnership with Lifecycle/CRM teams;
• Own and orchestrate the unified Acquisition Roadmap, integrating initiatives from Payments PMs, Activation PMs, and CRO managers;
• Collaborate with Performance Marketing and User Acquisition teams to ensure message-match from ad creatives through the full funnel;
• Partner with Technical Product Managers to ensure smooth execution of strategic vision across Checkout, Pricing, and other key pages;
• Monitor competitor acquisition, onboarding, and monetization strategies to inform acquisition product direction.

• Proven Product Management experience focused on Growth, Acquisition, or Monetization in a mature B2C SaaS environment
• Proven track record of owning acquisition or conversion metrics and delivering measurable improvements
• Strong fluency in product analytics, A/B testing frameworks, and data-driven decision-making
• Experience working in matrixed organisations, leading through influence across multiple domain owners
• Understanding of paid media mechanics and user acquisition economics (CAC, LTV, ROAS, CTR)
• Ability to operate at both strategic (12-month roadmap) and tactical (detailed requirements, PoC-to-product) levels

Nice to have

• Background in behavioural economics, digital consumer psychology, or UX research
• Experience introducing or optimising Free Trial or freemium models
• Familiarity with CRM/lifecycle marketing tools and retargeting strategies
• Prior experience partnering directly with Performance Marketing teams on funnel-level attribution

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks
• Tools of your choice: choose the technical equipment and tools you need to do your best work
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world
• More days off: additional vacation days depending on your tenure
• Premium Surfshark accounts: for you, your family, and friends