2025-01-23 11:16:08

Senior Email Marketing Manager @ MOERIE

Kilo grupė, UAB
4000 - 5500 €/m Gross
Occasional remote work possibility

Job Description

Moerie – is a hair care brand built around one goal: visible hair growth results, backed by real science. You’d be joining a fast-moving DTC marketing team where good ideas turn into live campaigns quickly and creative ownership is taken seriously.

  • Own the email and SMS strategy end to end, from planning the calendar to reporting on what actually drove revenue
  • Build smart segments based on how people engage and buy, and decide what each group should hear from us and when
  • Set up, audit and improve automated flows like welcome, abandoned cart and browse, post-purchase and win-back
  • Plan and launch promo campaigns across email and SMS, and find the right sending rhythm without burning the list
  • Write and test subject lines, preheaders and offers, and keep improving based on the results
  • Brief and work closely with a dedicated designer and copywriter, and test different landing pages and offers with the wider marketing team
  • Keep deliverability healthy and make sure our emails land in the inbox, not in spam

Requirements

  • Have 4+ years of experience in email or CRM marketing, ideally at a DTC or eCommerce brand
  • Have hands-on experience with Klaviyo or a similar platform, including building flows and segments yourself
  • Have run SMS campaigns and understand how volume, timing and frequency affect results
  • Know deliverability well and be able to figure out what’s wrong when the numbers drop
  • Judge success by clicks, conversions and revenue, not opens alone
  • Be comfortable building something new without a ready-made playbook
  • Be fluent in English and Lithuanian

Company offers

  • Health insurance (after probation)
  • On-site physiotherapist
  • Office gym and fitness classes
  • 7 extra days off, 3 for weddings
  • Hybrid work
  • Freedom to work 2 months from anywhere in the world
  • Pet-friendly office
  • Fresh breakfasts and hot lunches
  • Fully stocked drawers and fridges for snacks
  • Team-cooked meals
  • Rooftop and cellar events
  • Public transport card for Vilnius
  • Access to Perks.lt benefits
  • €1000 yearly budget for coaching, mentorship, training, conferences, online courses, subscriptions, books
  • Opportunity to build impact across 30+ brands worldwide
  • Opportunity to launch bold projects
  • €1500 for every successful referral