Job Description

As our Senior Marketing Tech Manager, you’ll be the technical engine of our Growth team. Working alongside a Senior Growth Manager and reporting to our Director of Marketing, you’ll own the technical systems and operational frameworks that power our paid channels across Meta, Google, and TikTok.

Rather than managing agencies manually or reading static reports, you’ll connect our media spend directly to physical capacity data. You’ll use AI tools and low-code automations to keep our growth efficient as we expand across Europe.

Direct paid channels with precision: Manage weekly 6-digit budgets across Meta, Google, and TikTok to acquire SMB merchants and activate new parcel shops.
Balance demand with network capacity: Connect ad campaign triggers to our real-time logistics data, ensuring we boost or pause spend based on local parcel shop density and operational limits.
Build AI workflows and automations: Use low-code platforms and AI tools to replace manual tasks, automate reporting, and speed up analytical work from days to hours.
Set up dynamic feeds: Build localised ad templates and dynamic feed systems to scale campaign creative across international markets without creative bottlenecks.
Track commercial payback: Focus on clear unit economics like Cost per Activated Parcel Shop, payback periods, and blended acquisition costs.
Guide data tracking and attribution: Write clear specs for our engineering team to set up tracking (like Server-Side GTM and Conversion APIs), and use statistical methods, MMM, and MTA outputs to guide budget decisions.

Requirements

Paid media experience at scale: You’ve managed or overseen monthly budgets of €100,000+ on Meta, Google, or TikTok, ideally in B2B, e-commerce, or logistics ecosystems.
A systems and automation mindset: You regularly use LLMs, prompt engineering, google app scripts or low-code platforms (like n8n) to build automated workflows and solve problems.
Data and tracking literacy: You’re comfortable working with raw, messy data using SQL (or AI-assisted query writing). You know how webhooks, APIs, and event tracking work, so you can easily brief Software and Data Engineers.
Analytical foundation: You understand applied statistics (like significance and incrementality testing) and know how to use attribution models (MTA and MMM) in practice to build attribution models with Decision Scientists.
Commercial focus: You care about business results and unit economics, like payback targets and capacity management.
Global perspective: You’re excited to scale campaigns globally.

Company offers

The opportunity to benefit from our share options programme
25 working days of holiday
Access to all the tools & tech needed for work
Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
Private health insurance
Confidential Employee Assistance Program (EAP) for you and your family
Frequent team-building events
A personal monthly budget for shopping on Vinted
The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
A dog-friendly office
In Vilnius office: gym & in-house meals at friendly prices
In Kaunas office: a monthly lunch allowance, and a once-a-week provided in-house lunch and breakfast