Senior Media Buyer

Breakneck Studio – an incubator and accelerator scaling digital and e-commerce brands at high velocity. It’s home to our Co-Found program, where ambitious founders take products from zero to market in months, not years. This is where you get hands-on, zero-to-scale experience you won’t find in a regular job.

Wordletic is a CEFR-aligned language learning app (A1–C2) built around a distinctive method: short audio warm-up sessions with hypnosis and meditation that prime the learner, followed by structured lessons. We’re a small, fast-moving consumer-subscription business that acquires most customers through performance marketing channels. The product is live on iOS and Android with a growing content library across multiple languages.

Paid social is how this business grows. You will run the Meta and TikTok accounts day to day, working with our Head of Growth, our Creative Strategist and the founder.

• Manage our Meta and TikTok ad accounts — structure, budgets, bidding, audiences, and placements.
• Drive Meta and TikTok performance end to end, from planning through execution to scaling.
• Manage and optimize large budgets for sustainable, profitable growth.
• Make daily scaling and cutting decisions.
• Run a continuous testing programme across audiences, placements, offers, and bidding.
• Monitor and improve CAC and cost per purchase against the targets set by the Head of Growth.
• Build, maintain, and optimize campaign automation and reporting tools to keep accounts efficient at scale.
• Leverage third-party analytics tools to gain deeper performance insights than the platforms alone can provide.
• Conduct market, audience, and competitor research to uncover new growth opportunities.
• Collaborate closely with our creative and funnel teams on full-funnel campaigns.
• Bring insights, recommendations, and new ideas to the team — not just execution.
• Explore and scale new channels as we add them, including AppLovin, LiveIntent, and others.

• Have 3+ years of hands-on experience buying paid social at scale and managing significant ad spend yourself.
• Be fluent in Meta Ads Manager and TikTok Ads Manager, using them as your daily tools.
• Be meticulous when it comes to account structure, naming conventions, and budget management.
• Approach testing in a structured way, isolating variables and documenting learnings.
• Feel comfortable working with numbers, data, and spreadsheets on a daily basis.
• Ideally, bring experience from a consumer subscription or D2C business environment.

Nice to have

• Bonus points if you’ve worked with AppLovin, LiveIntent, or other paid acquisition channels beyond Meta and TikTok.
• Exposure to health, wellness, or ed-tech products would be an advantage.
• It’s a plus if you’ve scaled an account from the ground up rather than inheriting an already mature one.

• Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
• 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Pet-friendly office, fresh breakfasts, hot lunches, and fully stocked drawers and fridges for a quick snack or even a team-cooked meal together.
• Rooftop and cellar events.
• Public transport card for Vilnius and access to Perks.lt benefits.
• €1100 yearly budget for coaching, mentorship, training, conferences, online courses, subscriptions, books for personal or team growth.
• Opportunity to build impact across 30+ brands worldwide.
• Opportunity to launch bold projects and step in as a co-founder.
• €1500 for every successful referral.