Senior Product Owner — New Accessories & Products (physical)

Own Pulsetto’s physical growth: source, validate, and launch accessories and new products from concept to shelf, optimize margins, bundles, and repeat revenue.

You will own everything physical beyond the device. Your typical responsibilities will include:

• Hunting & Validating Products: Continuously source and validate new accessories and physical products from initial concept to supplier alignment, and finally to the digital shelf.
• Closing Supply Deals: Negotiate directly with suppliers on cost, Minimum Order Quantities (MOQs), lead times, and quality standards. You will own the loaded landed cost (not just the sticker price) and the margin case behind every new SKU.
• End-to-End Launches: Coordinate pricing, checkout bundles, packaging, product detail pages, and replenishment schedules, taking full accountability for the metric each launch is meant to move.
• Growing the Recurring Layer: Find creative ways to lift our attach rate (the percentage of device buyers who add an accessory) and scale repeat/refill revenue on consumables by launching subscribe-and-save models.
• Owning the Physical P&L: Defend a gross-margin floor. Price with strict discipline and stage inventory carefully against real market demand to avoid blind MOQ bets.
• Deciding with Data: Constantly analyze sell-through metrics and funnels. Run optimization experiments and aggressively kill products or ideas that cannot clear a healthy margin. We move on numbers, not opinions.

• Proven experience as a Product Owner or Product Manager, with a strong track record of launching physical SKUs from 0 to 1.
• Deep comfort dealing with global suppliers, navigating MOQs, building loaded-COGS financial models, pricing strategy, and packaging design.
• You should live and breathe metrics like attach rate, AOV (Average Order Value), repeat/refill revenue, landed cost, and inventory turns.
• Experience commercially running a D2C storefront (Shopify or equivalent), specifically optimizing visual bundles, checkout cross-sells, and replenishment paths.
• Highly numerate and decisive. You know how to stage cash against actual consumer demand and have the discipline to say no to products that won’t hit our margin targets.

Nice to have

• Experience in wellness, health-tech, consumer hardware, or the broader DTC space.
• An existing global supplier or manufacturer network.
• Comfort working alongside regulatory and claims gates on health-adjacent physical products.

• Private health insurance.
• Hybrid — 3 days at our Vilnius HQ + 2 remote.
• Work from anywhere up to 40 days/year.
• Birthday day off, extra sick days, and extra vacation that grows with tenure.
• Free lunches 3×/week at the Vilnius hub, snacks, and welcome merch.
• Referral bonus and a quarterly team-building budget — workations, events, the works.
• Pulsetto device + app premium as part of your welcome package.