Senior Tracking Specialist

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

We are looking for a Senior Tracking Specialist to own web and server-side tracking across our D2C brand portfolio. You will be the go-to for measurement integrity — from GTM architecture and pixel health to CAPI/server-side pipelines and onboarding new ad platforms. This is a hands-on, high-ownership role sitting at the intersection of engineering and performance marketing.

• Own and maintain the end-to-end tracking infrastructure across all brands, including GTM, dataLayer architecture, server-side tracking, and conversion APIs.
• Define, document, and enforce tracking standards, event naming conventions, deduplication logic, QA processes, and implementation best practices.
• Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, and future partners), including pixel deployment, event mapping, Enhanced Conversions, CAPI, and other server-to-server integrations.
• Monitor tracking health and data quality, proactively identifying and resolving implementation issues, attribution gaps, platform discrepancies, and tracking failures.
• Lead technical onboarding of new marketing platforms, ensuring accurate conversion tracking, validation, and attribution from launch.
• Partner with media buying and analytics teams to ensure reliable conversion measurement and alignment between advertising platforms and internal reporting systems.
• Conduct regular tracking audits across brands, prioritize findings by severity, and drive remediation efforts.
• Maintain comprehensive documentation, implementation runbooks, and knowledge bases to ensure operational continuity and team self-sufficiency.

• 2+ years in a dedicated tracking/measurement/martech role
• Deep hands-on experience with GTM containers
• Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking
• Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic)
• Experience onboarding and validating tracking for new ad platforms end-to-end
• Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools and network inspection
• Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment)
• SQL or BigQuery for cross-referencing platform data against warehouse data
• Prior work in a D2C or e-commerce environment with high transaction volume

• Health insurance (after probation)
• On-site physiotherapist
• Office gym and fitness classes
• 7 extra days off
• 3 days off for weddings
• Hybrid work
• Freedom to work 2 months from anywhere in the world
• Pet-friendly office
• Fresh breakfasts and hot lunches
• Drawers and fridges stocked with snacks and food
• Rooftop and cellar events
• 10 social clubs
• Public transport card for Vilnius
• Perks.lt perks
• €1100 yearly budget for coaching, mentorship, training, conferences, online courses, subscriptions, books
• Opportunity to step in as a co-founder
• €1500 for every successful referral