Job Description

What You’ll Be Doing:

Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
Monitoring and optimizing account structure, bidding models, and audience segmentation
Driving incremental growth through performance-focused campaign strategy and rapid experimentation
Collaborating with analytics, creative and social teams to boost paid acquisition
Generating insights from performance data and proactively identifying areas of opportunity
Staying up to date with industry trends, platform updates, and evolving privacy regulations
Producing regular performance reports and contributing to strategic discussions

Requirements

5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat
Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
Strong analytical skills, including advanced Excel or Google Sheets capabilities
Solid understanding of app attribution and proficiency using MMP tools
Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
Strong communication and project management skills, with the ability to work cross-functionally
Upper-intermediate or advanced proficiency in English
Ability to conduct market research and competitors analysis

Nice to have

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks