Set the SEO strategy for your product: quarterly goals, priorities, and the roadmap to hit them
Run keyword research and shape the site's content architecture around it
Handle technical SEO hands-on: crawls, redirects, indexation, Core Web Vitals, structured data, and multilingual (hreflang) setup
Write clear specs and tickets for developers, then QA what ships
Plan the content calendar, brief writers, and write or edit landing pages and articles yourself when it matters
Optimize existing content: on-page updates, internal linking, FAQs, and periodic audits to consolidate or prune what isn't working
Grow the product's visibility in AI search
Work with the off-site team to set link priorities for your product and keep the backlink profile clean
Own the numbers: GSC, GA4, and Ahrefs reporting, with weekly KPI tracking and monthly reports that explain why things moved, not just what
Be the SEO voice in product planning, so search is considered before things get built, not after
Share tools, templates, and learnings with the rest of the SEO team.
Requirements
2+ years of hands-on SEO experience, with at least one project you ran independently from strategy to results
Solid technical SEO skills: you can crawl a site, diagnose indexation, redirect, and structured data issues, and write a ticket a developer can act on
Experience with content SEO, from keyword research and content architecture to briefing, writing, and optimizing pages
Confident with GSC, GA4, Ahrefs (or similar), and Screaming Frog, and able to turn the data into a clear explanation of what happened and what to do next
Understanding of how AI search works and how to improve a brand's visibility in LLMs
Comfortable working directly with product managers, developers, and designers, and able to argue for SEO priorities with data
Fluent English, written and spoken, with a strong eye for clear copy.
Agency experience, or any setup where you juggled several clients or products at once and had to switch context fast
Familiarity with WordPress and Next.js sites
Background in consumer apps, SaaS, fintech, AI tools, or reward-based products. We work across several niches, so breadth is a plus
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