Social Media Strategist · Mid-Senior · Saily

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• Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)
• Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels
• Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel
• Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data
• Produce weekly UGC content at scale via outsourced creator platforms
• Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)
• Plan and oversee social media content calendars and deliverables with design and content teams
• Track and analyze content performance and audience engagement; adjust course when goals aren't being met
• Align social media goals with relevant teams and leadership

• 3+ years of experience in social media strategy/execution for global audiences; B2B experience is a plus
• Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature
• Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)
• Proven experience with LinkedIn and Reddit; TikTok experience is a strong plus
• Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences
• Strong analytical skills; working knowledge of Google Analytics (Google Ads, SEO, Webflow familiarity is a plus)
• Digital marketing / agency background is a significant plus — it builds 360° knowledge fast
• Strong time management and ownership
• Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence
• Bold with ideas: not afraid to ask, doubt, try new things, and bring people along
• Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early

Nice to have

• Experience producing UGC content via outsourced platforms is a plus

• Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
• Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
• We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
• We provide free subscriptions to top-rated Calm, Headspace, and Mindletic apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
• We offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.
• The entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together.
• When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.
• Birthdays, work anniversaries, weddings, new family members — each is marked with a special gift.
• We organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.
• Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for — our iconic summer and winter celebrations.
• Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.