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Joboffer number #404607

Brand Marketing Manager

CV Market client
Vilnius
Job ad expired!

Job Description

The Brand Manager focuses on turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. She/he understands the local consumer, takes full ownership of the business strategy and values, as well as develops the country marketing plan. She/he also sets short and mid-term objectives to achieve a desirable and relevant brand image, increases product understanding and overall brand value.


Responsibilities:


  • Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones;

  • Develops and takes full ownership of the local marketing strategy;

  • Ensures Red Bull seizes all relevant opportunities to strengthen the brand, the can and media business while preserving its global equity;

  • Generates innovative digital (media) initiatives to expand reach and engage the consumer, particularly through social media;

  • Communicates with various third parties (social media, influencers, etc.) to increase the brand visibility;

  • Makes Red Bull a key player in all important sports, music and cultural events.


Requirements

  • Previous marketing experience;

  • Strong planning and budgetary skills;

  • Clear understanding of markets, sales and distribution, competitor activity and consumer behaviour in a brand and FMCG context. Up to date on digital trends and digital consumer behavior;

  • Good analytical skills;

  • A creative mind with a track record of creating new ideas and strategies, putting them into practice and assessing results;

  • Fluent in English;

  • Loving Red Bull brand!


Darbo skelbimo numeris
#404607
Jūs kandidatuojate į:
Brand Marketing Manager
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