Head of CRM

As the head of the Customer Hub, your role will be instrumental in devising and executing a robust Customer Relationship Management (CRM) strategy. We're seeking someone with a strong history of implementing effective CRM initiatives in e-commerce and international trade, with a focus on fostering customer loyalty and increasing lifetime value.

Your responsibilities will include:

• Manage and support CRM team:

1. Task planning and prioritization
2. Workload management
3. Training and team building

• Develop and execute CRM strategy aligned with business goals.
• Define personalized customer journeys and touchpoints.
• Implement customer segmentation strategies.
• Utilize data for tailored marketing messages.
• Lead and optimize marketing campaigns.
• Collaborate with other marketing teams.
• Analyze customer behavior and engagement.
• Collect and act on customer feedback.
• Oversee CRM tool integration and optimization.
• Manage CRM-related projects and budgets.
• Stay updated on CRM trends and best practices.

• Knowledge of local and international CRM strategies.
• Marketing strategies implementation experience.
• Experience working with Salesforce.
• Experience in website analytics tools and data-driven decision-making (Google analytics, Looker, BigQuery, Excel).
• Excellent English language skills.
• Analytical, problem-solving, and decision-making skills.
• Ability to collaborate effectively with cross-functional teams.
• Communication and presentation skills.
• Able to work and manage a team in hybrid/virtual work environment.
• An understanding of ATL & digital media and dependencies between media channels and traffic sources.

• Expand your knowledge in one of the fastest growing e-commerce companies.
• The place for Your ideas to become alive.
• Real career opportunities.
• Inclusive and supportive culture.
• Group discounts, victories celebrations, international events.
• Motivational system.