Lead Pulsetto’s next stage of profitable growth by uniting customer value, care, marketplaces and B2B into one data-driven commercial strategy.
Pulsetto is a fast-growing DTC wellness-tech company selling hardware and operating across e-commerce, a subscription model, a companion app, international marketplaces, B2B, and retail distribution.
We are looking for a Chief Commercial Officer to lead profitable growth across our existing customer base and international commercial channels.
You will take end-to-end responsibility for increasing customer lifetime value, retention, recurring revenue and channel contribution while protecting customer experience and margin.
This is not a traditional sales leadership role and not an extension of performance marketing. It requires a commercially strong, hands-on executive who can connect customer economics, lifecycle monetization, customer care, and international channel growth.
Core Responsibilities
- Own the commercial strategy, annual plan, budget and forecast across all four commercial pillars
- Establish clear revenue, gross margin, retention and customer-value targets
- Build one commercial performance dashboard and operating rhythm across CVM, Customer Care, Marketplaces and B2B
- Allocate resources and commercial investments based on incremental revenue and contribution
- Improve commercial forecasting, prioritization and decision-making
- Establish clear policies for pricing, promotions, discounts, marketplace parity and partner economics
- Translate customer and channel insights into recommendations for product development, propositions, packaging and market expansion
- Build and lead strong commercial teams, processes, performance standards and incentive systems
- Work closely with the CMO on acquisition-to-retention economics and with the Chief Brand Officer on consistent commercial activation
- Own the commercial lifecycle strategy across onboarding, activation, engagement, cross-sell, upsell, renewal, win-back and churn prevention
- Translate customer behavior and cohort data into targeted journeys, propositions and offers
- Improve retention, repeat purchase, recurring revenue and customer lifetime value
- Build a robust customer segmentation and value-management model
- Lead pricing and monetization recommendations together with Finance, Product and Marketing
- Establish clear ownership and measurement of customer value across the full lifecycle
- Transform Customer Care into a retention, trust and customer-insight function—not only a ticket-resolution operation
- Establish the service strategy, capacity model, SLAs, quality standards and escalation processes
- Improve customer satisfaction while managing contact rates, resolution quality and cost to serve
- Build a closed voice-of-customer loop that informs Product, Brand, Marketing and Operations
- Identify recurring customer issues and ensure that root causes are addressed across the organization
- Own the strategy, performance and P&L of Amazon, TikTok Shop and other priority marketplaces
- Determine channel priorities, assortment, pricing, promotions and platform-specific operating models
- Build scalable marketplace capabilities, teams and processes
- Improve marketplace revenue, contribution margin and account performance
- Balance channel growth with brand standards, pricing integrity and channel-conflict risk
- Develop the international B2B, wholesale, retail and key-account strategy
- Build a high-quality commercial pipeline and priority-market expansion plan
- Own partner economics, commercial agreements, account performance and sell-through discipline
- Strengthen Pulsetto’s retail presence across priority markets
- Build scalable account-management and distribution capabilities
- Ensure that retail and partner execution follows Pulsetto’s global brand standards
