Chief Marketing Officer

The Chief Marketing Officer will be responsible for leading and orchestrating all marketing activities across three strategic pillars: Brand, Growth, and Retention, ensuring global brand consistency and commercial impact.

Responsibilities:

BRAND – Build Awareness & Emotional Connection

• Develop and lead Pulsar’s global brand strategy across core verticals: Hunting and Wildlife Observation.
• Ensure brand consistency across all channels — packaging, website, social media, product launches, events, and POS materials.
• Oversee the creation of educational and inspirational content to strengthen brand authority.
• Manage localization and execution across multiple languages and markets.

GROWTH – Drive New Customer Acquisition

• Lead performance marketing efforts across paid media, SEO, content, partnerships, affiliates, and ambassadors.
• Define and optimize a full-funnel acquisition strategy from awareness to sales activation.
• Own key metrics: CAC, ROAS, organic traffic, lead quality, and conversion rates.
• Co-develop marketing plans with distributors — setting shared goals, budgets, and KPIs.
• Support local markets with creative assets and execution best practices.

RETENTION – Create Unique Customer Experience

• Build a lifecycle marketing approach focused on onboarding, engagement, retention, and reactivation.
• Partner with product and app teams to enhance post-sale experience (e.g., remote control features, insights).
• Lead CRM, community building, loyalty initiatives, and review generation.
• Establish feedback loops to integrate customer insights into content, product, and service improvements.

TEAM LEADERSHIP

• Lead and scale a multidisciplinary in-house marketing team.
• Introduce agile marketing practices: OKRs, sprints, retrospectives.
• Define clear KPIs and dashboards to track marketing effectiveness.
• Provide coaching, training, and ongoing support to sales contacts in Lithuania to enhance performance.
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
• Prepare regular reports and forecasts for regional and HQ management.

Cross-Functional Collaboration

• Collaborate closely with Sales, Product, and Customer Support teams on GTM strategy, messaging, and customer feedback.

• 5+ years of senior leadership experience in marketing, preferably in global B2B2C or specialized technology industries.
• Proven success in brand building and digital customer acquisition across international markets.
• Strong expertise in performance marketing, SEO, CRM, and content strategy.
• Experience working with distributors or channel partners on joint marketing efforts.
• Proficiency in marketing analytics tools (e.g., GA4), CMS, CRM platforms, and digital advertising tools.
• Excellent leadership and collaboration skills with both internal teams and external partners.
• Knowledge of English and Russian languages.

• Annual Bonus paid according to personal annual goals upon completion of a year of employment.
• Training compensation and opportunities to acquire most up-to-date knowledge to increase your skills and competencies.
• Friendly international team.
• Participation in various internal projects, social-cultural programs and entertainment events organized by the company.