Google Growth Lead

Kiloverse is the operational force that helps ventures grow 6 building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there 27s a group of people who think like owners, act fast, and execute with precision.

Here, you 27ll find people who want to break big in their careers 6 working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

We are looking for a Google Growth Lead to transform Google into a major growth driver for our brands at Kilo. Working within the Kiloverse Core ecosystem, you will unlock Google 27s potential to become a primary acquisition channel, matching our efforts on Meta.

This is a hands-on building role, not just maintenance. You will treat Google as a technical growth channel, working closely with our tech team on tracking and data infrastructure rather than just running marketing campaigns. You will own the channel strategy, manage our performance on platforms like Demand Gen, PMax, and YouTube, and lead the team scaling these efforts. You 27ll start by focusing on one brand and eventually help shape our Google strategy across the entire Kilo group.

• Build and scale the Google channel across a portfolio of new and emerging brands 6 own the strategy and roadmap from tracking foundations through to demand-gen scaling, and drive the channel toward becoming a primary acquisition source.
• Own the technical backbone of the channel. Go hands-on with Google 27s tracking ecosystem 6 server-side tagging / Google Tag Gateway, conversion APIs, offline conversion uploads, consent management, and Ads Data Hub 6 and work as a true technical peer to our tracking team, not just a requirements-giver.
• Implement business goals into the conversions, signals, and account structures the algorithms need, and be able to debug tagging and measurement issues directly when something breaks.
• Move spend up the funnel. Scale Demand Gen, PMax, and YouTube as genuine performance channels with ROAS and incrementality discipline, while keeping Search as a reliable baseline.
• Partner with brands 2 CEOs, Marketing Managers, Creative Leads, and Tech Developers to design scalable, high-performing account structures that convert through Google.
• Stay hands-on for high-stakes technical and strategic problem solving when it counts.

• Have a genuinely technical background 6 an Engineering, Computer Science, or comparable analytical/technical degree or work experience is strongly preferred. This role requires someone who can read documentation, understand data flows, and speak the same language as engineers, not just interpret dashboards.
• Have deep, hands-on expertise in Google 27s tracking ecosystem 6 server-side tagging / Google Tag Gateway, GA4, conversion APIs, offline conversion uploads, consent management, and Ads Data Hub. You should be able to define measurement requirements in technical detail and troubleshoot tagging/attribution issues yourself, not only delegate them.
• Have a proven track record building and scaling Google as a major acquisition channel (not just operating it), with depth across Search and Demand Gen / PMax / YouTube.
• Bring deep technical fluency in how Google actually works 6 bidding, signals, attribution modeling 6 and be comfortable getting into the technical weeds alongside a dedicated tracking team.
• Strong interpersonal communication skills, ability to work in a dynamic environment, and experience as a people manager.
• Have 6+ years of experience in tech-focused performance and growth marketing, with deep, current expertise in the Google ecosystem.
• Have e-commerce / DTC demand-generation experience and understand how to scale acquisition for subscription and e-commerce business models.
• Collaborate cross-functionally with Creative and CRO product teams to identify growth opportunities and extract high-performing insights from Search to optimize funnels and creatives.
• Be comfortable navigating ambiguity and driving change in a matrixed, portfolio-style organisation.
• Demonstrate advanced analytical capabilities, going beyond basic reporting to maximize the utilization of Ads Manager data for actionable insights.

Nice to have

• Prior experience as a growth/marketing engineer or in a hybrid marketing-ops/engineering role.
• Experience in health & wellness B2C; working knowledge of additional channels (Meta, AppLovin).

• Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
• 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food.
• Rooftop and cellar events, 10 social clubs.
• Public transport card for Vilnius and Perks.lt perks.
• 00 yearly budget to fuel personal or team growth for coaching, mentorship, training, conferences, online courses, subscriptions, books.
• Opportunity to build impact across 30+ brands worldwide.
• Launch bold projects and step in as a co-founder.
• 500 for every successful referral.