Paid Channels Manager – Ratepunk

At RatePunk, paid acquisition is our growth engine. Meta currently accounts for around 70% of our paid spend, alongside Google, LiveIntent, AppLovin, and advertorials. We see room to scale our existing channels and explore new ones.

• Own our paid channel portfolio— Drive performance across Meta, Google, LiveIntent and AppLovin, and explore opportunities across TikTok, Taboola and new channels. Work directly with platform reps to understand what it takes to scale each one.
• Get hands-on with media buying— Launch campaigns, build campaign structures, test and optimise. Manage our freelance Meta buyer and Google agency, and step into the ad accounts yourself where needed.
• Make budget allocation decisions— Decide where to increase, hold, or reduce spend based on performance. Balance channel growth with blended ROAS, CAC, and LTV.
• Own attribution and reporting— Lead our migration from Hyros to Kilo Sight, alongside GA4 and Plausible reporting. Make sure the numbers are reliable and build the reporting our team and leadership use to make decisions.
• Understand what’s driving growth— Identify overlap between channels, question platform-reported results, and investigate where reported ROAS differs from actual business performance.
• Partner with our Creative Lead— Turn channel needs into clear creative briefs: what’s fatiguing, which angles or formats are missing, and what new channels need to succeed. Align priorities and production capacity.
• Build the channel function— Identify when we need another buyer, freelancer, or agency, propose the right setup and manage the people who join.

• Strong hands-on media buying experience — you’re comfortable opening an ad account, building campaigns, and improving performance yourself.
• Deep understanding of performance marketing — campaign structures, budget allocation, creative testing, and when to scale or kill an ad.
• Multi-channel experience—you’ve managed more than one channel at a time and made decisions about where to allocate spend.
• Strong attribution knowledge — you understand the gap between platform-reported and actual performance, and have worked with tools such as Hyros, Triple Whale or Northbeam, or migrated between measurement setups.
• Strong analytical skills — you can independently analyse performance data, work confidently in spreadsheets and GA4, and explain the reasoning behind your conclusions.
• Commercial judgement — you think in blended ROAS, CAC and LTV, and connect channel decisions to business results.
• Experience working with platform reps — you know how to turn those relationships into useful insights and growth opportunities.
• Strong English for working with our team, platform partners, and agencies.

Nice to have

• Subscription/D2C businesses, in-app networks such as AppLovin, Unity or Moloco, native/display channels such as Taboola, Outbrain or LiveIntent, managing agencies or freelance buyers, or building reporting with SQL, BigQuery or Looker.

• Pet-friendly office
• Fresh breakfasts
• Hot lunches
• Fully stocked drawers and fridges for a quick snack or even a team-cooked meal together
• Rooftop and cellar events
• Public transport card for Vilnius
• Access to Perks.lt benefits