Digital Activator

Job Description

Website & Content Management:
Manage brand websites (EQUITONE, Cedral, Eternit/Euronit). By the end of March, transition to one unified website while maintaining all 4 brands (CMS – Optimizely).
Social Media (High Focus):
Schedule, publish, and manage social media content created by local market teams, ensuring timely and consistent execution.
Paid Advertising:
Support paid advertising activities with a hands-on, execution-focused role (non-strategic), helping to broaden and scale ongoing campaigns.
SEO:
Strong focus on SEO activation and implementation based on recommendations from outsourced SEO experts.
Email Marketing & Automation:
Work with HubSpot to support email activation, prepare and send emails, update templates, ensure content accuracy, and provide reporting.
Always-On Campaigning, Data, Reporting & Governance:
Support always-on brand awareness campaigns by monitoring performance, ensuring campaign health, and proactively optimizing activities when opportunities arise.

Requirements

Experience in a digital marketing role with some proven application of digital marketing activities.
Experience with one or more CMS systems (e.g. Optimizely (preferable), WordPress, Joomla, Sitecore or others)
Analytical skills and data-driven thinking
Project management skills and coordination. Ability to make presentations (internal and external)
Up to date with the latest trends and best practices in online marketing
Understanding of AlwaysOn campaigning principles and ability to translate them into digital content and activity.
Excellent written and verbal communication skills in English (minimum B2 level).

Nice to have:

Experience with dashboarding tools such as Power BI, Tableau or Looker Studio is a plus
Be driven by the challenge to constantly learn and optimize.
Be proactive and react quickly to the business demands.
Ability to adapt to a fast-changing work environment.
Be self-starter and a team player with good communication skills, you can express your ideas clearly, structured and convincingly.
Any other European language (German; Swiss – German, Spanish, French)